- Tech

SEO: Tools and Functions

Today’s competitive atmosphere demands to reach out to users and consumers with one’s business and content faster than others, and SEO has been playing an important role in it over the years.

 SEO is the acronym for Search Engine Optimization. In a nutshell, SEO can be defined as the process of positioning & optimizing content in such a way that a search engine can score it higher in the search rankings, as per the user’s query. This process is to ensure that search engines like Google provide relevant information to its users through successful manipulation, proper keywords, usage of certain algorithms and right tools.

According to SEO Shark, to improve user experience, Google and other search engines make use of what is called Search Engine Ranking Algorithms and rank webpages to provide search results. If you have a website or online business, it is important to get a grasp of SEO so that your online presence is deemed important by search engines. Let’s get a better idea of how SEO works.

Stages of SEO

The process of SEO comprises primarily of 3 stages:

Technical SEO

SEO process commences through technical SEO and is important in indexing your website higher in the organic rankings. It involves technical aspects such as security, user interface (UI), and structure of your site.

On-page SEO

On-page SEO, unlike Technical SEO, is easier to understand and control. Consisting of elements like HTML code, keywords, and the online content of your website, On-page SEO is all about helping search engine crawlers deriving value and meaning of your website. Focusing on these elements will help you in making your site rank high in the SERPs.

Off-page SEO

Also known as link building, Off-site SEO make use of backlinks which affect your ranking in Google and other search engines, thereby determining the quality and attractiveness of your site.

After understanding and putting things to work in the stages of the SEO process, you can keep track of your activity, and your site’s SEO performance by using the right tools. This not only helps gain organic traffic to your site but helps in increasing your site’s appearance on the first page of the Search Engine Results Page. Below we have listed some of the popular and effective SEO tools that you can use.

Popular SEO tools

Google Analytics

Google Analytics is one of the most important sources of providing the most detailed information on search insights, monitoring online traffic, site visitors, etc. This important tool would definitely help you in bringing the best out of your website.

Keyword Planner

This analysis tool lives up to its name and helps in searching relevant keywords for your webpages. In a matter of seconds, you can find many long tail keywords and search volume for them and avail the benefits of filtering out unwanted ones.

Google Search Console

This tool is a lifesaver and can help you kill two birds with a stone. You can get rid of duplicate meta-data, find and fix errors with the aid of the Index Coverage Report.

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